Project Overview
Meliora Joy is an eco-friendly apparel company dedicated to spreading positivity and giving back, donating 10% of its profits to charitable causes. I was commissioned to design the company's primary logo, wordmark, and supporting brand mark, creating a visual identity that reflected the brand's joyful, community-focused mission.
Challenge
The client came to the project with a defined creative vision, including an established color palette and a desire to incorporate every brand color, along with whimsical star motifs. The challenge was to translate these specific requirements into an identity that felt cohesive, memorable, and flexible enough to work across apparel, packaging, and digital applications.
Process
I explored ways to balance playfulness with clarity, refining the typography to create a greater sense of movement and warmth. Subtle modifications to the letterforms gave the wordmark a more custom feel while reinforcing the brand's optimistic personality.
