Project Overview
Chaos Theory Coffee is a small-batch coffee roaster inspired by the principles of chaos theory—the idea that systems can follow precise rules while still producing complex, unpredictable outcomes. I translated this concept into a visual identity inspired by the mathematical patterns found in chaos theory, paired with widely tracked typography to create a clean, contemporary aesthetic. The graphic mark functions both as part of the logo and as a standalone brand element across applications. Deliverables included the logo, wordmark, color palette, business cards, and coffee packaging.
